Overview
In this case study, we explore how we partnered with ICAPTS (ICAP Training Solutions) to transform their online presence and enhance their educational offerings using Thinkific. Over the past three years, our collaboration has resulted in a fully revamped website, a robust online course library, and ongoing monthly support to keep their platform fresh, relevant, and user-friendly.
By incorporating ClickUp into our project management processes, we’ve streamlined course production, managed ad hoc tasks, and provided detailed time tracking and reporting. Today, ICAPTS offers a diverse range of on-demand courses, course bundles, certification programs, cohort-led sessions, and live webinars. Initially focused on B2B sales, they are now expanding their reach in the B2C market.
Client Background
ICAPTS is a leading provider of professional financial training, empowering financial professionals across Africa. Historically, ICAPTS has focused on B2B partnerships with major banks and corporations, delivering large-scale training solutions.
However, with increasing demand for accessible online learning, ICAPTS sought to expand its offerings to individual learners (B2C), which required a more engaging online presence, enhanced course offerings, and operational efficiency in managing its expanding course library.
The Challenge
When ICAPTS approached us, they faced several key challenges:
Design and User Experience: Their existing Thinkific platform was functional but lacked consistency and engagement, making navigation difficult and impacting user satisfaction and course completion rates.
Content Publishing Cadence: ICAPTS needed a more consistent schedule for releasing new courses and live webinars to ensure fresh, relevant content was always available to their users.
Course Library Structure: As the course library grew, they needed clearer categorization and structure to make navigation intuitive and easy for users.
B2B and B2C Expansion: ICAPTS wanted to enhance their offerings for B2B partners while also expanding their B2C market presence. This required:
A more polished online presence.
Improved landing pages.
The introduction of payment plans and membership models to cater to a broader audience.
Operational Efficiency: Managing these changes required a system to handle the complex workflows of course production and platform updates.
Our Approach:
Growing ICAPTS with Thinkific and ClickUp
Phase 1: Website and User Experience Redesign
We began by redesigning the ICAPTS website within Thinkific, focusing on creating an intuitive, user-friendly interface. This included restructuring the navigation to make it easier for users to explore courses, bundles, and live sessions. We also improved the landing pages to attract individual learners, supporting ICAPTS’s expansion into the B2C market.
Phase 2: Course Library Structuring and Content Management
To manage the growing course library, we implemented a clear categorization system that allowed users to easily navigate through on-demand courses, certification programs, cohort-led sessions, and live webinars. This structure made it easier for learners to find and engage with content, improving user experience and boosting completion rates.
Phase 3: ClickUp Integration for Project Management and Operations
To ensure operational efficiency, we integrated ClickUp into our project management workflow. This allowed us to:
Manage Course Production: By setting up a tailored structure on ClickUp, we tracked the development of new courses and live webinars, ensuring all content was delivered on time and up to quality standards, with comprehensive checklists so everything is delivered consistently.
Handle Ad Hoc Tasks: ClickUp helps us efficiently manage daily operational tasks, platform updates, and any ad hoc requests from ICAPTS.
Time Tracking and Reporting: We used ClickUp’s time tracking features to monitor our time spent on platform updates and support. This enabled us to generate detailed reports, providing ICAPTS with a transparent view of the work being done.
Phase 4: Ongoing Support and Expansion
In the ongoing retainer phase, we continue to provide monthly support to ICAPTS, ensuring their Thinkific platform remains fresh and relevant. We help them release new content consistently, make the most of Thinkific’s new features and integrations, while also implementing payment plans and membership models to further expand their B2C offerings.
Results and Impact
Since partnering with Be.Spark, ICAPTS has seen significant improvements:
Enhanced User Experience: The redesigned platform has improved navigation, resulting in higher user satisfaction and increased course completion rates.
Increased Course Offerings: ICAPTS now offers a broader range of content, including on-demand courses, bundled programs, certification courses, and live webinars, catering to both B2B and B2C audiences.
Improved Operational Efficiency: The integration of ClickUp has streamlined project management, course production, and reporting, allowing for smoother operations and consistent content delivery.
B2C Expansion: With the introduction of improved landing pages and membership models, ICAPTS has successfully expanded its reach into the B2C market.
“Be.Spark has been instrumental in helping us revamp our platform and streamline our course creation processes. Their expertise in Thinkific and the integration of ClickUp has made it easier to manage our growing library, while also providing detailed reporting on the work being done. With their ongoing support, we’ve been able to expand our reach and deliver an even better experience for our learners.” Yonatan Rom | CEO, ICAPTS
Conclusion
The partnership between Be.Spark and ICAPTS has been a success, resulting in a modern, scalable online platform that meets the needs of both B2B and B2C audiences.
By leveraging Thinkific and ClickUp, we’ve helped ICAPTS streamline operations, improve their course offerings, and expand their market reach. As we continue to support ICAPTS with ongoing updates and new features, we look forward to driving even greater success in the future.
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If you’re looking to transform your online educational platform and streamline your operations, contact us today.
We specialize in managing and growing online learning environments, helping organizations like ICAPTS thrive in the digital education space.
Book a Discovery Call to learn how we can help you too!
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